The size and type of offer, plus the stage of your company’s growth will determine your promotion strategy. For example, businesses looking to expand that have a recognized brand within a limited geography e.g. might not benefit from our deal syndication with other broker dealers. Accredited investors located across the country may have restrictive investment criteria, or lack motivations other than financial gain. In this case, the most likely path to success is for the owner/founder/team to convert their social capital and brand awareness into business capital.
Similarly, because real estate attracts investors specifically seeking opportunities in this business category, deal syndication + highly targeted digital campaigns can achieve results that a ‘brand-loyalist’ approach would not.
For most of our issuers, the promotion strategy is built around appealing to the shared motivations of their customers, vendors, partners, and personal network.
- Yes, if you need it, we’ll help you create a strategy to promote your deal.
- Yes, we’ll promote your deal within our network in a compliant manner.
- Yes, we’ll guide you through the process of preparing your landing page.
No, we cannot guarantee to find you investors.
We’re different than the portals that only take 1% of potential investors or those that guarantee success, “or your money back.” Those portals are cherry picking companies for sure bets, and blocking lots of businesses out of the process.
We say, “bravo” to the issuers that meet their raise goal. And to those who only achieve their minimum, but the money moves them to the next level. It’s not that our expectations are low. On the contrary, we expect to see more businesses get funding once, and master the process to do it even bigger/better a second time.
Your primary resources for promotion are your network, strategy, marketing budget, capacity to execute, and your ingenuity.
We promise to work with those.
And to serve the other 90 or so percent of businesses seeking capital.